Bitcoin is an exit from the Fed.
DeFi is an exit from Wall Street.
Social media is an exit from mass media. Homeschooling is an exit from industrial education. Remote work is an exit from 9-5.
Creator economy is an exit from employment. @naval
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Over 200 Million People Consider Themselves Creators making it one of the fastest-growing segments of the attention economy.
The Creator Economy Market Cap Exceeds $250 Billion: With the explosion of platforms supporting creators, the total market cap of the Creator Economy has soared beyond $250 billion. (Goldman Sachs)
YouTube's $30 Billion Payout: Over the last three years, YouTube has paid out over $30 billion to creators, artists, and media organizations, highlighting the lucrative potential of content creation on established platforms.
YouTube launched Shorts, its short-form video feature, worldwide in 2021. Two years later, Shorts continues to grow. In February it crossed 50B daily views and rolled out a revenue share program for creators who share videos on Shorts.
As of March 2024, Shorts have collectively earned over 5 trillion views since the platform was made available to the public in 2021.
Reels garner 200B views daily across Instagram and Facebook, the feature still has a lot of untapped potential for marketers.
TikTok's Meteoric Rise to 1 Billion Users: TikTok reached 1 billion active users in a record time of under five years, showcasing the platform's unprecedented growth and its role in propelling the Creator Economy forward.
Instagram Influencers Can Earn Over $100,000 per Post: Top Instagram influencers have the potential to earn upwards of $100,000 for a single sponsored post, with celebrities and mega-influencers commanding even higher rates.
The Twitch Phenomenon: 10 Million Active Broadcasters: Twitch supports over 10 million active broadcasters each month, with viewership numbers that rival traditional cable networks, underscoring the shift towards live streaming and interactive content.
Over 500 Hours of Video Uploaded to YouTube Every Minute: This staggering volume of content being uploaded to YouTube highlights the platform's central role in the Creator Economy and the insatiable appetite for video content.
LinkedIn's Content Creation Jump by 60%: In response to the pandemic and shifts in professional networking, content creation on LinkedIn saw a 60% increase.
Patreon's $2 Billion Payout to Creators: Since its inception, Patreon has paid out over $2 billion to creators, illustrating the power of community-supported content creation and the willingness of fans to pay for exclusive access and content.
Over 1 Million NFTs Sold in a Single Month: Reflecting the burgeoning interest in digital art and ownership, over 1 million NFTs (Non-Fungible Tokens) were sold in a single month, with some pieces fetching millions of dollars, marking a significant milestone in how digital content and assets are valued and traded.
Why does this all matter?!
The story continues...